Daeyeung Kwak
Chief Executive Officer
Mr. Daeyeung Kwak is the Chief Executive Officer of MaintainMate Ltd. and an accomplished corporate representative and sales executive with over 25 years of international experience across the kitchenware, food, beauty, and consumer goods industries. He has developed extensive expertise in strategic planning, sales management, international trade, business development, and operational leadership, with a proven ability to expand market presence, build strong distribution networks, and drive sustainable organizational growth. His entrepreneurial mindset and progressive leadership approach have enabled him to successfully lead business expansion initiatives and enhance operational performance across multiple global markets.
He holds a Bachelor of Arts in Chinese Language and Literature from Yeungnam University, providing him with a strong foundation in international communication and cross-border business operations.
Mr. Kwak began his professional career at Sungjin Cosmetic Brush
in Tianjin, China, where he served as Trade Department Manager and QC Manager from 1999 to 2002. In this role, he managed import and export operations, quality control systems, subcontractor coordination, and customer compliance processes for ODM/OEM cosmetic brush manufacturing. His work contributed to improved supply chain efficiency and strengthened customer satisfaction.
From 2002 to 2013, he worked at Orion Corporation
in Beijing, China, one of South Korea’s leading food companies, where he served as Sales Planning Manager. He led nationwide sales planning and logistics operations, managed an extensive distributor network, developed strategic sales initiatives, and supervised major retail accounts including Walmart. His leadership contributed to significant operational improvements and sales system enhancements across the organization.
He later joined Beauty-hub China (Kiss China) in Shanghai, China, from 2013 to 2015 as Sales Planning Manager. As the Chinese subsidiary of the global beauty brand Kiss, he developed the company’s China market expansion roadmap, established strategic distribution partnerships, and ensured regulatory compliance. His market development strategies significantly strengthened the brand’s presence within the Chinese beauty industry.
Between 2015 and 2017, Mr. Kwak served as Retail Sales General Manager at CJ CheilJedang
in Beijing, China. He led nationwide retail sales operations, built strategic distributor networks, and implemented regional expansion strategies that resulted in substantial sales growth and increased market penetration.
Since 2017, he has been serving at Happycall
in Shanghai, China, South Korea’s leading kitchenware brand, where he holds the position of Corporate Representative at Director level. He oversees corporate operations, OEM sourcing, product development, market strategy, and distributor management, contributing significantly to the company’s international growth and market leadership.
Since 2024, Mr. Kwak has been serving as the Chief Executive Officer of MaintainMate Ltd., where he leads the company’s strategic direction, business expansion, and organizational growth. His extensive experience in international business management, strategic planning, sales leadership, and operational excellence enables him to effectively drive MaintainMate Ltd.’s mission of delivering innovative AI-driven maintenance and predictive technology solutions across global industries.
Hongliang Cao
Chief Commercial Officer
Mr. Hongliang Cao is the Chief Commercial Officer of MaintainMate Ltd. and an experienced business executive with strong expertise in international economics, trade, strategic planning, and operational leadership. He has developed extensive knowledge in manufacturing, automotive, plumbing, and industrial supply sectors, enabling him to effectively identify market opportunities and deliver industry-focused maintenance solutions. His proven track record in market expansion, sales growth, and business development has positioned him as a key contributor to organizational growth and commercial success.
He holds a Bachelor’s degree in International Economics and Trade from Hangzhou City University (formerly Zhejiang University City College), completed between 2001 and 2005.
Mr. Cao began his professional career at ZOJE Sewing Machine Co., Ltd. in Yuhuan, China, where he served as Vice Sales Director of Overseas Markets from 2005 to 2017. In this role, he supported the development and management of the international sales team, formulated strategic sales initiatives, conducted market research, and managed sales operations to achieve financial targets. His contributions significantly strengthened the company’s international market presence and business expansion.
Since 2017, he has served as General Manager of Taizhou Ocean Crown Import & Export Co., Ltd. in Yuhuan, China, where he has overseen import and export operations involving valves, automotive parts, motorcycle parts, plumbing products, sanitary ware, sewing machines, and related accessories. He has been responsible for strategic planning, operational management, market expansion, and resource allocation, ensuring sustainable company growth and financial stability.
Since 2018, Mr. Cao has also served as General Manager of Taizhou Original Essence Trading Co., Ltd., where he has led organizational development, brand positioning, market promotion, stakeholder engagement, and strategic business planning. His leadership has supported continuous modernization, operational improvement, and long-term business expansion.
Since 2024, he has been serving as the Chief Commercial Officer of MaintainMate Ltd., where he leads commercial strategy, sales growth, and global business development initiatives. His extensive expertise in maintenance-intensive industries, combined with his international business experience and operational leadership, enables him to strategically position MaintainMate Ltd.’s predictive maintenance and AI-driven solutions to meet evolving market demands across global industries.
Jue Liu
Chief Operating Officer
Mr. Jue Liu is the Chief Operating Officer of MaintainMate Ltd. and an experienced business manager with over 25 years of expertise in foreign trade management, operational leadership, and international business coordination, along with more than 15 years of experience in the textile and clothing industry. He has developed strong capabilities in operational planning, business development, import and export management, and organizational leadership. His proactive mindset, attention to detail, and collaborative leadership style have enabled him to drive operational efficiency and long-term business growth.
He holds a Bachelor’s Degree in Business English from Southeast University and a College Diploma in Industry Foreign Trade from Yangzhou University, providing him with a solid foundation in international trade and business operations.
Mr. Liu began his career at Jiangsu Technical Import and Export Corp., where he worked as an Assistant from 1996 to 2002. In this role, he supported import and export operations, coordinated with international clients, and managed trade documentation, developing strong expertise in global trade processes and transaction management.
From 2002 to 2003, he served as Business Assistant at Jiangsu Sainty Eagle Garment Co., Ltd., where he supported sales operations, monitored production progress, and ensured timely product delivery. He later joined Jiangsu Saintek Co., Ltd. as a Salesman from 2003 to 2011, where he expanded overseas markets, developed customer relationships, and consistently achieved strong sales performance.
Since 2006, Mr. Liu has served as Deputy General Manager at Betterone Industry Co., Ltd., where he has played a leading role in strategic planning, operations management, process optimization, and business development within the textile and clothing sector. His leadership has contributed significantly to operational efficiency, quality improvement, and organizational growth.
Since 2011, he has also served as Business Manager at Jiangsu Holly Corporation, where he established and managed the Trade Department, directed international trade operations, and led market expansion initiatives that contributed to substantial business growth and operational success.
Since 2024, Mr. Liu has been serving as Chief Operating Officer of MaintainMate Ltd., where he oversees operational strategy, process optimization, and organizational efficiency. His expertise in market research, quality assurance, contract negotiation, and international business management supports MaintainMate Ltd.’s mission of delivering innovative AI, IoT, and cloud-based maintenance solutions across global industries.
Hui Xu
Chief Technology Officer
Mr. Hui Xu is the Chief Technology Officer of MaintainMate Ltd. and an accomplished technology executive, solution manager, and software engineer with over 20 years of experience in software development, technical leadership, project management, and enterprise technology solutions. His expertise spans telecommunications, e-commerce, cloud computing, urban technology, and digital platform development, enabling him to lead complex technology initiatives and drive innovation across diverse industries.
He holds a Master’s Degree in Business Administration from Michigan State University, a Master’s Degree in Computer Science from Shanghai Jiao Tong University, and a Bachelor’s Degree in Computer Science from Northern Jiaotong University. His combined technical and business education provides a strong foundation for aligning advanced technologies with strategic organizational goals.
Mr. Xu began his professional career in 2004 as a Software Engineer at Shanghai HP Co. Ltd., where he designed and deployed scalable software systems and developed strong expertise in software engineering and IT consulting.
From 2007 to 2013, he served as Software Development Team Leader at Alcatel-Lucent Shanghai Bell Co. Ltd., where he led engineering teams, managed complex telecommunications projects, and implemented best practices in software development and technical operations.
He later held several senior technical and management roles across leading international organizations, including Systems In Motion, APALT Technology (USA), GDI Infotech Inc., SiriusXM Radio Inc., Coupang Shanghai, PwC SDC Shanghai, and Shanghai Maoju Information Technology Co., Ltd. His responsibilities included software architecture, product development, project leadership, digital platform development, and technical management across various enterprise environments.
Between 2018 and 2020, he held senior product leadership roles within the Ping An Group, including Ping An Puhui Real Estate Service Co., Ltd. and Shenzhen Ping An Information Technology Co., Ltd., where he led the development of digital real estate and urban technology platforms while managing full product lifecycles and cross-functional collaboration initiatives.
Since 2020, Mr. Xu has served as Solution Manager at China Mobile (Shanghai) ICT Co., Ltd., focusing on integrated cloud services and ICT solutions for manufacturing enterprises, including supply chain collaboration, lifecycle management, and industrial digital transformation solutions.
Since 2024, he has been serving as Chief Technology Officer of MaintainMate Ltd., where he leads technology architecture, AI integration, cloud infrastructure, IoT systems, and software innovation. His leadership in advanced technologies and scalable digital solutions plays a critical role in driving MaintainMate Ltd.’s technological advancement, operational efficiency, and long-term growth in the predictive maintenance industry.
Yu Zhou
Chief Marketing Officer
Mr. Yu Zhou is the Chief Marketing Officer of MaintainMate Ltd. and an experienced entrepreneur and marketing executive with extensive expertise in business administration, international trade, strategic marketing, and financial technology. With over a decade of progressive leadership experience across banking, insurance, consulting, and technology sectors, he has developed strong capabilities in market strategy, regulatory communication, operational management, and digital business transformation.
He holds a Master’s Degree in Business Administration from Tongji University, a Bachelor’s Degree in International Economics and Trade from Fudan University, and a College Degree in International Business Management from Shanghai University. His multidisciplinary educational background supports his expertise in leading strategic growth initiatives and managing complex business operations.
Mr. Zhou began his career at ICBC-AXA Life Insurance Co., Ltd. in Shanghai, where he served as Senior Clerk and Acting Manager from 2000 to 2004. In this role, he supported branch establishment projects, administrative operations, budgeting, and process standardization initiatives that improved operational efficiency.
He later held leadership and management roles at Generali China Life Insurance Co., Ltd., The Bank of East Asia (China) Limited, and United Overseas Bank (China) Limited, where he focused on branch development, strategic planning, regulatory coordination, and operational optimization within the financial services sector.
From 2012 to 2016, Mr. Zhou worked at IBM China as Consulting Manager in Financial Industry Government PR, where he provided consulting services related to banking regulations, data center transitions, and operational modernization projects.
He subsequently served as Senior Consultant at Shanghai Kehua Software Co., Ltd., where he led business transformation projects, technology consulting initiatives, and financial technology implementation strategies for global clients.
In 2020, he founded Shanghai Peiyuan Information Technology Co., Ltd., where he led the development of an inclusive fintech platform, formulated corporate strategy, and established strategic partnerships within the financial technology sector. He later served as Project Manager at Shanghai Ruizhi Software Co., Ltd., overseeing advanced banking system implementation projects for international financial institutions.
Since 2021, he has served as Senior Manager of the Marketing Department at Shanghai United Credit Services, leading strategic marketing initiatives, market research, stakeholder engagement, and regulatory compliance activities.
Since 2024, Mr. Zhou has been serving as Chief Marketing Officer of MaintainMate Ltd., where he leads global marketing strategy, brand positioning, customer acquisition, and digital growth initiatives. His expertise in strategic marketing, fintech innovation, and business transformation supports MaintainMate Ltd.’s mission of establishing itself as a global leade